Midwayville: a weekly popup carnival game world
JOIN US at SoMa StrEat Food Park for an evening of fun-filled, carnival-fueled merriment, DJ's, entertainment and immersive theater.
This summer, SoMa StrEat Food Park in San Francisco will be transformed into a mini theme park. It’s a giant video game storyboard that invites you - the ‘players’ - to unlock three distinct levels: MAGICAL, TERRIBLE, and WHIMSICAL. Together with other visitors, we will affect real social change week by week.
Join us in the creative heart of San Francisco -- every Friday, June through September 2016, 7:00 PM to 12:30 AM.
Let's Make It Happen
We are currently booking sponsors for integrated marketing activations and advertising. Midwayville provides a robust opportunity to engage thousands of young, urban professionals throughout the summer in the NorCal Bay Area with this unique, creative and community-spirited event.
Sponsorship packages include: prominent logo placement, reserved tickets for your company, and more. Contact email@example.com for details.
What You'll Find...
MAGICAL & WHIMSICAL CHARACTERS
LARGER-THAN-LIFE SETS INCLUDING A GIANT GAME BOARD ENVIRONMENT
DJS - BANDS - LIVE MUSIC
STORYTELLING ENTERTAINERS, CABARET & VARIETY ACTS
SUPER FRIENDLY SOCIAL SETTING
ALL YOUR FAVORITE FOOD TRUCKS!
Imagine SoMa StrEat Food Park transformed into a live action version of Sim City with cartoony, carnival midway themed elements brought to life by YOU, our guests!
PLAY - BUILD - WIN -
PLAY our live-action, analog video game. Earn storybucks, Midwayville's currency, by interacting with Midwayville citizens, sharing your story and participating in social games.
BUILD the park piece by piece, using your storybucks to bring Midwayville to life, and spending (un)wisely!
WIN boss challenges - "level up" and activate characters and attractions, every week is a new adventure!
Unique & Bizarre Citizens
SHADY SNAKEOIL SALESMEN
KLOWN TOWNER GRIMALDIS & HARLEQUINS
MYSTIC WIZARDS & ORACLES
and many more!
Experience Midwayville's Attractions
We are turning the food truck park into a mini theme park!
MIDWAYVILLE ALLEY: Share stories with the Hobo Kings!
MINGLETRON 9000: The next evolution of speed mingling, hosted by a robot!
KLOWNTOWN: Get CRAZY at the Goofy Golf Gong Show!
THE HAUNTED FOREST- Do you dare visit The Grumpy Goblins, Mr. Nobody's Shooting Gallery and The Haunted Castle?
MIDWAYVILLE supports healthy, thriving communities, advocacy groups, nonprofits and charitable orgs through targeted event integration, direct engagement and invitation. We harness the power of COMMUNITY CELEBRATION to create positive social engagement!
MYSTIC MIDWAY HISTORY
-- 2016 --
April 2016 - Fancy a Fairy Tea Party? at the Westerfeld House
An elegant evening of sumptuous faery delights at the Westerfeld House, San Francisco’s intriguing landmark on Alamo Square, which was built in 1889. While wandering this exquisitely appointed mansion with original period furniture and decor around every corner, minstrels and faery folk greeted guests with gourmet treats and libations. Performances erupted in the upper chambers throughout the night including music from a Victrola, taking you back in time with vintage ‘78s echoing jazz music from the 1940s, when the Westerfeld House was a communal residence of jazz greats -- as well as opera arias by a seasoned soprano fairy, original music by an electric cellist, and a bendy fairy contortionist.
February 2016 - Edwardian Ball STORIES OF GOLD, Los Angeles, CA &
January 2016 - Edwardian Ball STORIES OF GOLD, San Francisco, CA
Bespoke version of "Stories of Gold" hosted a social game for guests to encourage interaction, engagement and whimsical play. Over 1,000 pieces of STORY CURRENCY were awarded throughout the event in Los Angeles. In San Francisco, a large scale social game created for this event designed to unleash large scale engagement and participation through the sharing of stories and whimsical deeds. We gave out over 2,500 pieces of STORY CURRENCY over two nights with 40 performers, and engaged event guests online with simple social media challenges a month before the event.
-- 2015 --
October 2015 - Mystic Midway ODDVILLE at American Steel Studios, Oakland, CA
A New Orleans styled Midway celebration with live music, storycard readings, and more to create an immersive environment for guests.
September 2015 LIFE IS BEAUTIFUL FESTIVAL, Las Vegas, NV
We were commissioned to activate the entire courtyard of a two-story motel in downtown Las Vegas for over 100,000 LIB guests over 3 nights. Mystic Midway created custom social game content on a giant ‘popup carnival game board’ immersive space that celebrated the VISION STATEMENT of the LIB event - namely, for guests to celebrate the beauty in their lives, overcome their fears and embrace a more fulfilling life.
September 2015 - BURNINGMAN CARNIVAL OF MIRRORS, Nevada
Featured chosen project for their CARNIVAL OF MIRRORS theme in which we hosted 5 nights of immersive shows within a FunHouse style theatrical labyrinth. Guests were taken on an 'inner journey' through the CARNIVAL MIRROR in search of their own Heroic Inner Gold.
May 2015 MYSTIC MIDWAY SALON at The Red Victorian
A celebration of unique San Francisco culture at one of SF's more iconic venues, THE RED VICTORIAN featuring Steve Jones past editor of The SF Bay Guardian, Erik Davis author of Nomad Codes, Techgnosis, Tribal Baroque musical duet and much more.
January 2015 - Edwardian Ball, GRIMALDIS’ THEATER OF MARVELS
Mystic Midway unleashed its innovative brand of social theater in service to delivering powerfully engaging experiences for its guests, highlights including a recreation of a 1920's style 'Spiritual Mediumship Seance' that offered Mystic Midway storycard readings for guests.
-- 2014 --
May 2014 - Augmented World Expo
Augmented World Expo (AWE) engaged Mystic Midway to host an experience for its guests that integrated NEW & OLD technologies in the exploration of 'The Perils & Promise of New Technologies.' Mystic Midway integrated Augmented Reality, 3D motion capture, motion tracking, drones, and projection mapping. http://theludologist.com/journal/2014/6/1/secrets-revealed-mystic-midway-at-awe-2014
January 2014 Edwardian Ball ‘MAGICAL TERRIBLE’
Guests were called upon to confess both MAGICAL and TERRIBLE stories in exchange for access to intimate, VIP Midway tent show performances and presentations.
-- 2013 --
September 2013 SOCAP 13 at Fort Mason
Mystic Midway was brought onboard by SOCAP13 / INTERSECTION FOR THE ARTS to host an immersive, entertaining space that engaged guests with inquiries into MONEY, MEANING and VALUE.
January 2013 - Edwardian Ball
Mystic Midways's first outing to the Edwardian Ball invited guests to go on an 'alchemical scavenger hunt' by exploring the fantastic environment of the Midway and interacting with its many strange and colorful characters.
The mission of the Mystic Midway is to provide a playful forum that fosters community building, fulfillment of individual potential, and positive social evolution. Mystic Midway is backed by Independent Arts & Media, a 501.3.c non-profit, and accepts tax deductible donations.