The Mystic Midway Performing “Search for the Mysticon Codex” at the Augmented World Expo

SAN FRANCISCO AND SANTA CLARA, 28 MAY 2014: San Francisco’s premiere supernatural side show The Mystic Midway will be hosting a transmedia performance at the Augmented World Expo in the Santa Clara Convention Center’s upper mezzanine. Entitled “Search for the Mysticon Codex” the performance is an interactive environment that explores the intentions and consequences around mixed reality technologies and the people who make and use them.

Barron Scott Levkoff, Mystic Midway creator and director said, “We are very excited to be leveling up our use of technology in this performance, uniting our traditional theater and performance know-how with augmented reality, 3D printing, laser-cutting, drones, sound sculpture and more!” The Mystic Midway is known for its past performances on the West Coast at The Edwardian Ball San Francisco and Los Angeles.

“Search for the Mysticon Codex” will have over a dozen live performers, live music, and multiple setpieces that call on participants to explore their intentions and decisions around mixed reality technology. The Hobo King in Midway Alley invites participants to share a frank and get real. The Snake-Oil Salesman has some vaporware to sell you from his Medicine Wagon. The Lady Fortuna offers insight and intuition from her Fortunas Oracular. At the center of it all is the Infinite Gameboard with a puzzle that players may solve at the behest of the Technomagi. The Airship WONDER awaits on its dock, its flight powered by the hopes of participants. Mr. Nobody draws out the fears of participants who dare to enter his Swamp Shack. The Miraculum offers a stage to use the Sonic Mirror to contribute to the performance sound sculpture. Many more wandering characters like the Harlequin, The Jester, The Blue Mystic and more will guide, entertain, confound, and inquire those who’s path leads them through the Midway.

“We are very excited to be working with Tish Schute and Ori Inbar who have commissioned this performance for the Expo,” said Marty Caplan, Producer for the Mystic Midway. “And the generous sponsorship of Metaio via Trak Lord is allowing us to integrate physical and digital performance at the location in amazing new ways!”

To learn more about the Mystic Midway, visit

To learn more about the Augmented World Expo, visit

To learn more about Metaio, visit

To learn more about Immersio, visit


About The Mystic Midway

Founded by Barron Scott Levkoff, the Mystic Midway’s mission is to create authentic social experiences in venues as diverse as corporate conventions, progressive civic events, and underground parties. Using a hybrid of dramatic arts, technical wizardry and archetypal storytelling we create social magic! We are a transmedia event and media production group that makes magic to support the wonderful talent and history in the Bay Area. Find out more at


About the Augmented World Expo

Now in its 5th year, AWE is assembling the top innovators - from the hottest startups to Fortune 500 - to showcase the best solutions to make the world more interactive - featuring Augmented Reality, Wearable Computing, Digital Eyewear, Gesture and Sensors devices, and The Internet of Things. Learn more at


About Metaio

The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the real world through the user’s camera view. Serving over 80,000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at

About Immersio

Immersio creates immersive virtual reality experiences and interactive holographic simulations. Learn more at

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